Search Engines play a vital role in bringing visitors to your web site.

A web site that is not optimised for the keywords and keyphrases for your business could be losing potential customers.

There is little point of building a web site with out getting relevant search results. A web site that is not optimised is a bit like building a castle in the desert.

Search Engine Optimisation is generally a misunderstood concept as the variables are many.

There are about 12 key areas you will get results by optimising, then there are about 200 other variables that can be manipulated to further increase relativity.

Make your site visible on search engines.

People who come from search engines are self-motivated, so they are best buyers. According to statistics for the first 3 months of this year, visitors from search engines buy 3,6 times more often than visitors from sites, and 2 times more often than visitors from paid ads and bookmarks.

Tracking Search Engine Results.

Toowoomba Web Design believes that all site owners should be aware of, and have access to visitor numbers, keyword quality and conversion rates.

We prefer to supply all our customers with a Web Site Report Viewer which shows the information you need to make appropriate changes to increase results.

Optimising Product or Service Placement.

If you run a physical shop or store, you would be aware of the amount of visitors coming through the door. If you are not converting visitors into shoppers, you can adjust the location of stock, create signs, promote goods or services and adjust the environment to increase conversion rates.

A web site is no different in this respect. Adjustments to the web site content and optimising pages for particular search targeting is a similar practice.