5. Distinguishing your web site's products and services from competitive offerings.

A brand represents the consumers' experience with an organisation, product, or service.

Regardless of age, position, or the business we happen to be in, we all need to understand the importance of branding.

In the field of marketing, brands originated in the nineteenth century with the advent of packaged goods.

According to Unilever records, Pears Soap was the world's first registered commercial brand. When Pears Soap shipped their items, the factories would brand their logo insignia on the shipping barrels.

Branding seeks to develop or align expectations with experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique.

If you already have a logo, concept and colour scheme, we can incorporate them into your web site.

How does one go about creating a brand?

One aspect of a brand is a design which is appropriate to your organisation and which communicates your ideas or philosophy.

Your brand will represent the identity of your business in a way that will attract potential customers, connecting your business to its customer base and attract the attention of a far greater share of your potential market.


Forming your brand.

Several key areas need to be considered during the early stages of brand creation:

* what do your customers want?
* how are you going to deliver it?
* how are you going to communicate your ability to deliver it?
* It shouldn't take too much time.
* It shouldn't feel too much like an ad or in your face.
* It should help your customers or potential customers think of your services.