4. It is important you have an identifiable colour scheme for your business.

Your website color scheme is an individual preference.

Once web designers were constricted with colour choice with only 16 WEB SAFE colours.

These days, colour is no problem with thousands of colour variations . . .

Colour plays an important role when conveying information on the internet. Our influenece by colour is deeply seated in our culture and gender.

Here are some common perseptions that evolve around colour.

Colour		Associations
Red		power - energy - love - passion - agression - danger
Blue		trust - conservtative- secure - clean - sorrowful - order
Green		nature - earth - health - jealousy - renewal
Orange		fun - happiness
Yellow		optimism - hope - philosophy - cowardice
Purple		royalty - mystery - religion
Brown		reliablity - comfort - endurance - earth
Silver		intellect - futurism - modesty - elegance
Black		power - sexuallity - sophistication - mystery - fear - death
White		purity - cleanliness - presion - innocence - sterility - death

The use of colour can have a powerful impact on our subconscious without our apparent knowledge.

What do you think of when I mention the Golden Arches? With the help of a colourful clown, where would the "Golden Arches" be (you know who I'm talking about) without their red background and yellow arches which also flow onto outfits and throughout the store and merchandise, completing their identity with the help of colours?


My recommendation for colour use would naturally be to go with the flow.

If you have a historical site, then earth tones might suit, with a medical site, being conservative with colors might seem appropriate. If you sell country items, then lots of heritage colors might apply. If you have a bridal website, soft pinks and pastels....you get the idea?

Colours can project a message of sorts about something. Imagine army guys hiding in the scrub wearing hot pink and I think you'll get the message!

Look at the top sites, particularly sites in your business type. What do you like or dislike about their layout and colour scheme?

Think about your audience carefully and use a layout and colour scheme to suit.