SEO or “search engine optimisation” is the process of getting traffic from the “free,” “organic,” or “natural” search results from search engines.
You probably know that SEO stands for search engine optimisation, but what do you need to optimise?
Search engine optimisation (SEO) is often about making small modifications to the content on pages of your website to help search engines understand the content.
Beware of SEOs that claim to guarantee rankings through a "special relationship" with Google. No one can guarantee a #1 ranking on Google.
Google made 3,200 changes to search in the past year. Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”
If anything is true in SEO, it is that we can always expect change.
It's easy to see why the average punter gets confused when it comes to understanding organic optimisation.
Now I know this is starting to sound confusing, so you might be getting an idea of the challenges we face when dealing with SEO.
If Google admits to continuously changing criteria for search, we must pay attention.
SEOs cannot just sit idle and expect rankings today will be the same tomorrow. As Google continues to make changes, websites must continue to improve to gain and maintain rankings in Google.
