Customers don’t want to give up their privacy

Customers don’t want to give up their data due to privacy concerns, Okta finds

A global survey found few consumers trust data collection, even if it could serve social good.

A report of consumer opinions about privacy finds that very few are willing to give up personal data despite not having a solid grasp on what constitutes their digital identity.

The report from the multifactor authentication provider Okta found that internet users were generally only aware of six out of the 13 types of data tracked online, with very few realizing music listened to online, videos watched, and social media posts were often recorded and tracked as part of their digital identity.

The survey also found that a vast number of Americans don’t believe that they’re being tracked to the extent that they are.

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