Search Engine Optimisation

Increasing organic website rank

Optimising for Search

Search Engine Optimisation (SEO) is fundamental and essential.

The aim of Search Engine Optimisation is to gain best possible organic search ranking positions for all important pages of your website.

Search Engine Optimisation considers your marketplace to optimise your website for search and requires experience, ethical techniques and approaches.

Our experience & understanding of search optimisation and what makes our clients unique is what gives them an edge over the competition in a search for their services.


The 4 Main Types of Web Traffic

1: Organic Traffic
Organic traffic is any traffic that visits your website by searching a keyword or key phrase using a search engine. More than two-thirds of all online searches are through Google.search optimisation description


2: Referral Traffic
Traffic from people who find your website through links outside of your website. These are commonly called "backlinks" or "external links" from other websites located throughout the Web.


3: Direct Traffic
Direct traffic consists of people who enter your website directly into their web browser or clicked a bookmarked favourite in order to visit. search optimisation description


4: Paid Traffic
Paid traffic refers to users who enter your website through paid internet advertising. This includes paid advertising with Google AdWords, Yahoo, Bing, Facebook and various other social media sites..


Why Optimise for Search Engines?

Search Engines do one job, they search and deliver results.

Search engines are number 1 when it comes to finding products and services on the internet.

Search optimisation starts with the basics to ensure optimum organic ability to rank with relevant Titles & Descriptions.

search optimisation description

A typical search result title (blue), url (green) & description below in black.

Most people will be familiar with "Google" as a search engine as it has been around since 1998 and has been delivering great results.

If your website doesn't appear on the first page in a Google search for your products or services, you are certainly missing out.

Other popular search engines you may or may not be familiar with are Bing, Yahoo, Duck Duck Go, Ask, Qwant and Ecosia (links below)..


Search Engine Optimisation Services

SEO Consultant

We provide SEO research-based SEO services.

We know first hand what a great feeling it is when organic Search Engine traffic starts delivering local search traffic growth, new business leads and online sales.

Organic Search Engine Optimisation

Increase Your Websites Visibilty

Organic Search Engine Optimisation is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

Search Engine Optimisation considers how search engines work, what people are searching for, the actual search terms or keywords typed into search engines for inclusion in content and in code of a webpage.

Search Engine Optimisation positions your website for people who search for your products or services.

search optimisation chart

Chart shows competition for keyword "toowoomba websites" and position movement (approx. 4 week period).

Search Optimisation includes:

1. Website Audit

Ensure your website is search friendly.

A website audit checks code and content for errors.

search optimisation audit task list

2. Code Optimisation

Optimising website code is like buying a faster car!

  • Errors in code will slow down a website
  • Errors in code can hinder search bots
  • Optimised code executes faster
  • Optimised code ensures access
  • Your website uses less memory & power

Optimised code means a better experience for visitors and search bots.

mobile first website design

3. Keyword Research & Reporting

Keywords to bring targeted visitors.

Using advanced Search Engine Optimisation tool sets, we can discover and report on the keywords that will bring valuable, targeted visitors to your website.

keyword optimisation

Our mobile rank reporting app is available on or - find out more about keyword rank reporting

4. Optimising for Search Engines

Popular search engines :

With the information in hand from audit and keyword research, we optimise your websites organic or "earned" search results in popular search engines such as:

Pages Indexed With Google

Perform a Google search of your website's indexed pages.

google site search

Add your website to the end of this google search: https://www.google.com.au/site:

perform a google search of your website to see what pages are indexed with Google.

Contact Us

Discuss your search engine optimisation requirements with us today


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Let's start optimising your website now!

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