Small Business Website

Your most powerful marketing tool

A website is essential for your business’ success.

As a webmaster who has worked on building & marketing over 200 small business websites, I know what it takes to create an engaging business website.

Small business rely on their website to provide leads while informing current clients.

Attention to purpose is a priority when building a small business website.

Plan to create a structured theme or layout with pre determined outcomes such as a call to action.

 

small business website

The internet is an incredibly powerful tool for lead generation, which is why your services need to be outlined and promoted properly on your website. 

Your Website's Purpose

Your business website is not really for you.

A business website should be built for new visitors & current customers.

It must meet their needs.

Planning around a website’s purpose can take between 10 to 30 percent of the total project time and requires analysing customer needs, the market and the competition.

We need come up with the best answers to these questions:

  • Who are you?
  • What do you do?
  • Who are your competition?
  • What do visitors want from your website?
  • What do you want from your website?
small business website

Attention to Quality Over Quantity

A small business website pays more attention to the quality of the content, not the amount.

You may not have or need much content, but still want something that looks good and has enough quality information for visitors to make a decision.

As there is usually not many pages, the quality of each page’s content will rely on “relevant to the topic” information & the right balance to make relevant to search.

To get started on your website, we use the purpose, to create a plan.

websites toowoomba

Planning your Website

Create a plan with a goal for your website.

If your goal is to have a website that brings in clients and customers, you can’t simply slap together a site and expect success.

Planning a website is just as important as creating one.

Determine what you want your website visitors to do once they land on your site.

Your goal might include selling products or services, inform of new products & services, generate leads & new customers or just as an online information style brochure.

You may simply want to increasing brand awareness, ranking on the first page of Google, a key part of any SEO plan.

Figure out how you will get your visitors to easily navigate through your site in order for them to complete your call-to-action.

Create a list of keywords to use in optimisation efforts to help move your web pages up the ranks of search engines like Google, Bing, Yahoo, DuckDuckGo, Qwant etc.

website redesign

Website Structure & Objectives

Guiding visitors to their destination.

Have you heard of the term “reverse engineering”?

This is the process of deconstructing a man made object to reveal its inner workings or structure.

In a similar way, we start at the visitor end point and work back through the steps to get them there.

Optimisation of the page(s) & topic keywords during the process ensures an outcome.

Without logical or intuitive navigational structure and objectives, visitors will get lost and soon lose interest.

Website Layout & Theme

We don’t grab a template then fit your business around it.

Toowoomba Web Design creates websites as unique as your business.

The layout part of planning your website includes researching your competition. We look at what we do and don’t want, what may be missing.

After some research we start developing the layout or theme that best suits and compliments your business or industry.

Choosing the right font combinations and font sizes vs white space to create a visually appealing layout will take a little experimenting & testing.

Creating a User Interface Style Guide with fonts, colours and page elements will provide for a consistent design.

 

View more about our small business website packages

If you are starting a business, check out the government guide to starting a business.

I'm interested in:

Website Only

Have hosting and only want a website?

If you currently have hosting and would like us to build your website, we can do that for you.

Choose us to build your WordPress, Joomla or HTML website on your host server.

Website & Hosting

Want a website with hosting & email?

If you need a website with hosting and email, we provide custom packaged options.

If required, we can register your domain name ( included in our website packages).