Search Engine Optimisation
Search Engine Optimisation Increases Visitors Organically
Website Search Engine Optimisation (SEO) is fundamental and essential.
The most important factor in marketing a website is a high rank in search engines.
The aim of Search Engine Optimisation is to gain best possible “organic” or “natural” search ranking positions for all or important pages of your website.
High positions in search leads consumers to assume you are a trustworthy choice.
SEO considers your marketplace & local competition.
Optimising a website for search requires experience, ethical techniques and approaches.
Our experience & understanding of search engine optimisation and what makes our clients unique.
This gives our clients an edge over the competition in a search for their services.
If your website doesn’t appear on the first page in a Google search for your products or services, you are certainly missing out.
Contact us and see what we can do for you..
Good organic results simply deliver relevant traffic
Organic Results Are Desirable
Organic Results Simply Deliver Relevant Traffic.
Organic search can bring the most qualified and motivated customers.
Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads.
Traffic from organic search is more likely to convert visitors into customers simply because searchers are looking to engage your products or services.
Organic search results match keywords to user intent & that means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay.
Over time, organic results will stabilise and a position for your keyword can produce a steady rank.
Organic users are still your best long-term customers. In my experience, they have lower bounce rates, more pages visited and higher possibility of returning.
Organic search can bring the most qualified and motivated customers
Types Of Web Traffic
The 5 Main Types Of Web Traffic
1. Direct Traffic
Direct traffic consists of people who enter your website directly into their web browser or clicked a bookmarked favourite in order to visit.
2: Organic Search Traffic
Organic traffic is any traffic that visits your website by searching a keyword or key phrase using a search engine. More than two-thirds of all online searches are through Google.
3: Referral Traffic
Traffic from people who find your website through links outside of your website. These are commonly called “backlinks” or “external links” from other websites located throughout the Web. Can also be word of mouth or recommended.
5: Social Traffic
Refers to users who enter your website through organic social media site links. Often reported as a lower quality traffic than the above types of traffic.
Break down and evaluate traffic & audience engagement to improve your website
Of All SEO Variables, Keywords Are The Most Useful.
Keywords can be powerful or irrelevant, how do you choose the right keywords?
Keyword searches with high commercial intent, meaning, keywords where a searcher is looking to buy a product or service.
For example: “buy mens cotton shirt” – is worth far more to business than your basic informational keyword for searches such as “cotton shirt”.
Our Rank Reporting software can show search volumes for local searchers to find the best keywords to target.
Keyword research ensures you are targeting the right keywords
Search Optimisation Vs Advertising
Google is a search engine and an advertiser.
If you are like most searchers, you rarely click on ads.
Not that ads are bad, but ads have a bad rap, resulting in “ad blindness” as searchers don’t want something that seems “forced” on them.
Searchers know websites with great organic search results have had to earn their position and are more likely to be “real” or useful.
Organic search refers to the non-paid search results from a search engine.
Ranking in organic search for relevant keywords drives ‘free’ traffic to your website.
If you’re curious where your website ranks in organic search for a particular keyword, enquiry about a keyword rank report.
Searchers are people who are looking for your products or services
People Looking For Products Or Services Use Search Engines
There are about 25 major search engines indexing websites and information from around the globe.
You can find just about anything using a search engine.
Research your business to see if it’s coming up in a search using other popular search engines.
Google is a search engine and an advertiser. Search the world’s information, including webpages, images, videos and more.
Search privately, receive better results and get rewarded with the Presearch decentralized search engine, powered by blockchain technology.
The search engine that doesn’t track you. DuckDuckGo is an Internet privacy company that empowers you to seamlessly take control of your personal information online.
Ecosia dedicate 100% of profits to climate action, with at least 80% financing tree-planting projects.
Dogpile is a metasearch engine for information on the World Wide Web that fetches results from Google, Yahoo!, Yandex, Bing and other popular search engines.