Search Engine Optimisation
Search Engine Optimisation Increases Visitors Organically
Website Search Engine Optimisation (SEO) is fundamental and essential.
The most important factor in marketing a website is a high rank in search engines.
The aim of Search Engine Optimisation is to gain best possible “organic” or “natural” search ranking positions for all or important pages of your website.
High positions in search leads consumers to assume you are a trustworthy choice.
SEO considers your marketplace & local competition.
Optimising a website for search requires experience, ethical techniques and approaches.
Our experience & understanding of search engine optimisation and what makes our clients unique.
This gives our clients an edge over the competition in a search for their services.
If your website doesn’t appear on the first page in a search for your products or services, you are certainly missing out.
Contact us and see what we can do for you..
Good organic results simply deliver relevant traffic
Organic Results Are Desirable
Organic Results Simply Deliver Relevant Traffic.
Organic search can bring the most qualified and motivated customers.
Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads.
Traffic from organic search is more likely to convert visitors into customers simply because searchers are looking to engage your products or services.
Organic search results match keywords to user intent & that means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay.
Over time, organic results will stabilise and a position for your keyword can produce a steady rank.
Organic users are still your best long-term customers. In my experience, they have lower bounce rates, more pages visited and higher possibility of returning.
Organic search can bring the most qualified and motivated customers
Types Of Web Traffic
The 5 Main Types Of Web Traffic
1. Direct Traffic
Direct traffic consists of people who enter your website directly into their web browser or clicked a bookmarked favourite in order to visit.
2: Organic Search Traffic
Organic traffic is any traffic that visits your website by searching a keyword or key phrase using a search engine.
3: Referral Traffic
Traffic from people who find your website through links outside of your website. These are commonly called “backlinks” or “external links” from other websites located throughout the Web. Can also be word of mouth or recommended.
4: Paid Traffic
Paid traffic refers to users who enter your website through paid internet advertising. This includes paid advertising with Yahoo, Bing, MetaFacebookVerse etc;
5: Social Traffic
Refers to users who enter your website through organic social media site links. Often reported as a lower quality traffic than the above types of traffic.
Break down and evaluate traffic & audience engagement to improve your website
Keywords
Of All SEO Variables, Keywords Are The Most Useful.
Keywords can be powerful or irrelevant, how do you choose the right keywords?
Keyword searches with high commercial intent, meaning, keywords where a searcher is looking to buy a product or service.
For example: “buy mens cotton shirt” – is worth far more to business than your basic informational keyword for searches such as “cotton shirt”.
Our Rank Reporting software can show search volumes for local searchers to find the best keywords to target.
Keyword research ensures you are targeting the right keywords
Search Optimisation Vs Advertising
If you are like most searchers, you rarely click on ads.
Not that ads are bad, but ads have a bad rap, resulting in “ad blindness” as searchers don’t want something that seems “forced” on them.
Searchers know websites with great organic search results have had to earn their position and are more likely to be “real” or useful.
Organic search refers to the non-paid search results from a search engine.
Ranking in organic search for relevant keywords drives ‘free’ traffic to your website.
If you’re curious where your website ranks in organic search for a particular keyword, enquiry about a keyword rank report.
Searchers are people who are looking for your products or services
Search Engines
People Looking For Products Or Services Use Search Engines
Most people prefer to rely on just one or two search engines that deliver three key features:
- Relevant results
- Easy-to-use interface
- Helpful options to better target search
There are about 25 major search engines indexing websites and information from around the globe.
You can find just about anything using a search engine.
Research your business to see if it’s coming up in a search using these new, old and popular search engines.
presearch.com
Search privately, receive better results and get rewarded with the Presearch decentralized search engine, powered by blockchain technology.
duckduckgo.com
The search engine that doesn’t track you. DuckDuckGo is an Internet privacy company that empowers you to seamlessly take control of your personal information online.
search.brave.com
Brave Search doesn’t track you or your queries. Ever. Private, independent, and transparent, Brave Search is the real alternative to Google. On mobile, desktop, and anywhere the web takes you. Search private. Search with confidence.
qwant.com
Quant is a French search engine that has its own indexing engine. It claims that it does not employ user tracking or personalise search results in order to avoid trapping users in a filter bubble.ecosia.org
Ecosia dedicate 100% of profits to climate action, with at least 80% financing tree-planting projects.
bing.com
Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. Bing provides search services including web, video, image search.au.search.yahoo.com
The search engine that helps you find what you’re looking for. Find relevant information, video, images, and answers from all across the Web.dogpile.com
Dogpile is a metasearch engine for information on the World Wide Web that fetches results from Google, Yahoo!, Yandex, Bing and other popular search engines.
AI Search Engines
AI Search Engine Future Is Now
AI-powered search engines are a new breed redefining the search experience as we know it.
AI search engines are the biggest challenge Google has faced in decades.
AI Search gives us a more user oriented, real time search experience.
Here are the best ones to try right now. …
bing.com
Microsoft Bing’s chat feature is a revolutionary stride in the search engine industry.
It presents a formidable challenge to market leaders and makes the search process more streamlined and conversational.
perplexity.ai
Perplexity.ai is a self-described answer engine.
It offers natural language answers to questions that are up to date, including being able to answer questions about the weather.
Perplexity is powered by LLMs, Internet data, and its updated version of Google’s PageRank, which creates a link graph of trustworthy websites.
Perplexity.ai is a serious contender in AI Search.
It was founded by people with links to DeepMind and OpenAI and is funded by leading Silicon Valley investors.
The search engine itself offers in-depth answers and suggests follow-up questions to dig even deeper.
phind.com
If you’re in search of a faster and developer-centric alternative to ChatGPT, Phind may be worth checking out.
This AI search engine is optimised for technical questions.
you.com
An AI search engine that goes beyond just searching for websites.
It combines language models and current website links to give you accurate results.
It has a feature called YouChat, which is your search assistant within the search engine.
YouChat is private and gets smarter every time you use it.
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