Website Optimisation
Website optimisation should be a high priority
Is Your Website Slow?
If your site takes a few extra seconds to load, it can impact your ability to engage visitors.
To be more technical, if your site takes more than three seconds to load, you can lose almost half of your visitors.
For the visitors that decide to stick around, your slow loading website can deter them from returning.
Putting in the effort to increase your site speed, even by one second, could have a major impact on enquiries or sales.
Website optimisation and performance should be a priority, especially when there is so much online competition.
The affects of a poorly set up or slow website can really impact your business.
Why use Website Optimisation?
User experience has long been a factor in rankings.
Prior to this shift, search results only took desktop experience into consideration.
When a site provided a poor mobile experience, it still had a shot at ranking on page one.
Pages are now indexed and ranked based on mobile user experience.
What is a good page load time?
According to Google, best practice is three seconds.
Out of 126 countries, Google website speed test found that 70% of the pages analysed took nearly seven seconds for the visual content above the fold to display.
This means in general, site owners have a lot of work to do to get their sites up to Google’s standards.
How Do I Perform Website Optimisation?
Website Optimisation Starts With The Server.
A host server provides services to serve your website to the world.
There is little point trying to save a few dollars using a low or average quality server that’s overseas, if it slows things down, even a little.
It’s important to consider using a quality Australian host server when visitors are local or Australian, as it will speed up delivery.
Australian hosting is not expensive when you realise what it does for your business.
Image Optimisation
Large images slow down web pages which creates a less than optimal user experience.
Nearly half of optimisation problems are Caused by Images.
Without a doubt, images are the main cause of slow websites.
Images can be optimised automatically using a program or manually optimised using an application like photoshop.
Change the image type that your website serves.
Support the serving of WebP format instead of JPEG or PNG images where possible.
Reduce HTTP requests
Not All Code is equal
When your browser fetches your website from your server it use HTTP (Hypertext Transfer Protocol).
This is a data request/response between a client and a host.
Generally the more HTTP requests your website makes, the slower it will load.
Minify CSS and JavaScript
Extra time and weight from additional JavaScript and CSS files.
Minification of resources means removing unnecessary characters from your HTML, JavaScript and CSS that are not required.
This will speed up your load times as it reduces the amount of code that is requested from the server.
Use a CDN (content delivery network)
A CDN can dramatically increase delivery speed.
Speed up the delivery of your files such as images, javascript and css by using a content delivery network.
Increase the Performance of your Website
Get started on website optimisation.
We will test your website to see what might be causing bottlenecks and to see where the delay or load is.
Contact us for a report on your website and what we can do for you.
