Website Optimisation

Is Your Website Slow?

Website optimisation should be a high priority

If your site takes a few extra seconds to load, it can impact your ability to engage visitors.

To be more technical, if your site takes more than three seconds to load, you can lose almost half of your visitors.

For the visitors that decide to stick around, your slow loading website can deter them from returning.

Putting in the effort to increase your site speed, even by one second, could have a major impact on enquiries or sales.

Website performance optimisation is always something that should be a priority, especially when there is so much online competition.

User experience has long been a factor in rankings.

Prior to this shift, search results only took desktop experience into consideration.

When a site provided a poor mobile experience, it still had a shot at ranking on page one.

Pages are now indexed and ranked based on mobile user experience.

website speed test

The server that serve’s your website is the first place to start.

If your website Server is not in Australia, it may be causing a delay for Australian visitors.

website optimisation

What is a good page load time?

According to Google, best practice is three seconds. 

Out of 126 countries, Google website speed test found that 70% of the pages analysed took nearly seven seconds for the visual content above the fold to display.

This means in general, site owners  have a lot of work to do to get their sites up to Google’s standards.

Website Optimisation Starts With The Server

Use an Australian host server to speed up your website.

A host server provides services to serve your website to the world.

There is little point trying to save a few dollars using a server thats not in Australia as it can slow down delivery.

There are great, average and poor servers available in other countries, why make the trip around the world to serve your website up?

In reality, Australian hosting is not expensive when you realise what’s required and what it does for your business.

Image Optimisation

Nearly half of optimisation problems are Caused by Images

Without a doubt, images are the main cause of slow websites.

Image software that can optimise for the web is a must for best website optimisation to speed up your website.

Change the image type that your website serves.

You can add the following snippet to your .htaccess file to support the serving of WebP format instead of JPEG or PNG images.

					<IfModule mod_rewrite.c>
    RewriteEngine On
    RewriteCond %{HTTP_ACCEPT} image/webp
    RewriteCond %{DOCUMENT_ROOT}/$1.webp -f
    RewriteRule ^(path/to/your/images.+)\.(jpe?g|png)$ $1.webp [T=image/webp,E=accept:1]

<IfModule mod_headers.c>
    Header append Vary Accept env=REDIRECT_accept

AddType image/webp .webp

Reduce HTTP requests

Not All Code is equal

When your browser fetches your website from your server it use HTTP (Hypertext Transfer Protocol).

This is a data request/response between a client and a host.

Generally the more HTTP requests your website makes, the slower it will load.

Minify CSS and JavaScript

Extra time and weight from additional JavaScript and CSS files.

Minification of resources means removing unnecessary characters from your HTML, JavaScript and CSS that are not required.

This will speed up your load times as it reduces the amount of code that is requested from the server.

Use a CDN (content delivery network)

A CDN can dramatically increase delivery speed.

Speed up the delivery of your files such as images, javascript and css by using a content delivery network.

We can Speed up your website

Get started on website optimisation.

We will test your website to see what might be causing bottlenecks and to see where the delay or load is.

Contact us for a free report on your website an what we can do for you.