Measure Website Performance

Website Analytics is the collection of website data for purposes of analysis to understand visitor actions and help optimise web pages.

For example: Analytic statistics show how many visitors each page gets. If a page is not getting many visitors we can rethink the relevance of the page or content and adjust to improve the page's performance.

Optimise your strategy

Optimise your strategy and online experience for your visitors.

Viewing details such as how many people visited your website, pages and the keywords they used to search, can be used to improve search results of your website.

As a website owner you need to be aware of:

  • - Visitor activity of your website.
  • - Page -day -time of day -linking websites.
  • - Which pages of the site are popular and which are not.
  • - How your website compares to your competition.
  •     - Your keyword positions.
  • - Downloading reports so you own your data.


Optimise Your Website's Potential

Website data can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Google offers free website analytics -

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