Website Redesign
A website redesign can solve a lot of problems.
Website redesign is mainly about fixing usability issues, aesthetics or both.
An upgrade or website redesign can boost revenue, lower bounce rates and improve user experience (UX).
Good usability relies on:
- a responsive & mobile friendly website.
- seemless user experience (how easy your site is to use).
When you start thinking about a website redesign, we must be able to answer some questions about your existing website.
- What are your most valuable website pages right now?
- What pages and things are working well?
- Who is coming to your website, and why?
- What customer need isn’t being met by the current website?
Redesigning your website with your customers in mind means knowing the intent or ‘driver’ that leads them there.
Be aware of competitors in your market and perform a competition analysis.
Ensure that any feature you want to add to your website meets your desired business goals.
User Experience (UX)
UX refers to the totality of visitors’ experience with your site – more than just how it looks. How fast & how easy it is to find information.
The affects of a poorly set up or ineffective website can really impact your business.
Reasons to redesign Your Website
Speed
Users expect fast-loading websites. Research shows that nearly half of web users expect a website to load within two seconds or less, and they tend to leave a site if it takes more than three seconds to load. Slow websites can frustrate users and lead to higher bounce rates
Function
A functional website ensures that users can easily navigate and find the information they need. This involves having a well-organized structure, quick transitions between pages, and easy access to contact information. Good functionality enhances the overall user experience, making it more likely that visitors will stay on the site and engage with its content.
Security
Websites are constantly targeted and a lack of proper security measures can lead to malicious activities. Cybersecurity threats are a constant risk, and small businesses are vulnerable due to often having less robust security measures.
Branding
Effective branding fosters trust by showing potential customers that your business is reliable, honest, and authentic. Trust is crucial for customer loyalty and recommendation.
Visual Appeal
Visually appealing interfaces increase user engagement by making the experience more enjoyable and efficient. Good visual design guides users through tasks and helps them find information easily.
Aesthetically pleasing websites can increase overall user satisfaction and tolerance for minor usability issues.
Stock Photos
Using stock photos on your website can be a cost-effective and efficient way to enhance its visual appeal and support your brand.
Platform
For whatever reason, you or your designer chose the wrong platform to build your website. For best results combine stock photos with your own images to create a unique look and avoid a generic appearance.
Old – Clunky
It looks dated.. Your site is old and doesn’t meet the needs of your visitors.
Errors
Your website’s code has too many errors and it would be easier to start over.